The Evolution of the iPhone
When the iPhone was released on June 29, 2007, it was the product that would place Apple on its ongoing track as a leading technology corporation. The iPhone is the merchandise line that both sells the most and is the most beneficial to the company’s essence and financial health. The first generation iPhone was very different from the phones we see today. For one thing, it was small by comparison with the newest iPhone (iPhone 12) launched in 2020. The device was the start of the touchscreen. The smartphones before the iPhone had physical keyboards attached to them and a very small screen. The launch of the iPhone was met with mixed reception at first. For example, former Microsoft CEO Steve Ballmer said in an interview at the time that the iPhone, wouldn’t be able to take over the smartphone market. Many technology companies were skeptical, but the iconic phone was able to find a way to make a difference in most people’s lives. The iPhone made it easier to gain access to the apps people enjoyed. People also loved the way Apple designed their phones to be touchscreens. For people who had previously used a Blackberry or the Nokia E61, it was good for them because they could finally text people without constantly getting the words in their text wrong.
The phone was first adopted by younger generations consisting mostly of millennials because they really liked how the phone was sleek and innovative. That's what Steve Jobs, the creator of the iPhone, envisioned it to be like. Over time, the iPhone would go through stages of it either being thinner or even bigger than the previously released iPhone. The iPhone 3G included a camera. When the iPhone 4S was released in October 2011, it introduced the voice-assistant “Siri” for the first time. Apple's goal was to revolutionize the smartphone industry by making the phones look like pieces of art and appear trendy. This is one of the reasons why the technology spread to such a wide audience. It looked a lot more attractive than the Samsung and Android phones, and it was more innovative as well. By being user-friendly, it was able to circulate more widely to different age groups that could all use a variety of apps. Additionally, other Apple devices could be connected, and people could transfer data from their phone to their computer.
Some people were late adopters because they were not interested in the increased communication aspect of the technology. The iPhone had late adopters that switched for pragmatic concerns (Ogg, 2013). The other group that never bothered to get the iPhone might have avoided it because they prefer other technologies. Some of the late adopters didn’t want to be tracked on their phones or feel constantly insecure about their privacy. They also didn’t like how the iPhone, and text messaging in general, didn’t provide real, face-to-face conversation. The negative consequences of the iPhone are how they disrupt people’s sleep when they use them in bed. They can cause anxiety and depression, and they’re also really dirty and carry more bacteria than a toilet seat. This just goes to show how people don’t take their hygiene into consideration and they let the phone distract them. Apple started adding a Fitness app, AppleTV, for people to watch movies that were exclusively made for streaming services. Once people bought an iPhone or a MacBook, they couldn’t get out of the ecosystem. Apple made the smartphone market highly competitive because the iPhone was more innovative, better-looking than most smartphones, and it supported all of the apps that most people wanted.
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